diff --git a/app/code/Magento/Customer/view/frontend/web/template/customer-email.html b/app/code/Magento/Customer/view/frontend/web/template/customer-email.html
index a2159cc764d2a6955f2fe8b79935f6a8253f163c..05d84467d543e6093fe2b548fb8ba29812158de4 100644
--- a/app/code/Magento/Customer/view/frontend/web/template/customer-email.html
+++ b/app/code/Magento/Customer/view/frontend/web/template/customer-email.html
@@ -37,7 +37,6 @@
                 </label>
                 <div class="control">
                     <input class="input-text"
-                           placeholder="optional"
                            type="password"
                            name="password"
                            id="customer-password"