diff --git a/app/code/Magento/Catalog/view/adminhtml/templates/catalog/product/edit.phtml b/app/code/Magento/Catalog/view/adminhtml/templates/catalog/product/edit.phtml
index 3bce181616dab3a8a99102a7105ba6dea9bd880e..d21c1ee5ad82b2e9bae745e2cf2fa9d1c3cdb996 100644
--- a/app/code/Magento/Catalog/view/adminhtml/templates/catalog/product/edit.phtml
+++ b/app/code/Magento/Catalog/view/adminhtml/templates/catalog/product/edit.phtml
@@ -21,7 +21,7 @@
                 </button>
                 <ul class="dropdown-menu">
                     <li><input type="text" id="product-template-suggest" class="search"
-                           placeholder="start typing to search template"/></li>
+                           placeholder="<?php echo __('start typing to search template'); ?>"/></li>
                 </ul>
             </div>
         </div>
diff --git a/app/code/Magento/Catalog/view/adminhtml/templates/product/edit/attribute/search.phtml b/app/code/Magento/Catalog/view/adminhtml/templates/product/edit/attribute/search.phtml
index d3c382f9276b8a2d9df9ec1473fbe1707779fc42..4536143416ccef7303da63b7537726af37ff402b 100644
--- a/app/code/Magento/Catalog/view/adminhtml/templates/product/edit/attribute/search.phtml
+++ b/app/code/Magento/Catalog/view/adminhtml/templates/product/edit/attribute/search.phtml
@@ -17,7 +17,7 @@
             <input data-role="product-attribute-search"
                    data-group="<?php echo $block->escapeHtml($block->getGroupCode()); ?>"
                    class="search" type="text"
-                   placeholder="start typing to search attribute"/>
+                   placeholder="<?php echo __('start typing to search attribute'); ?>" />
         </div>
     </div>